All being well we should get another sales flash later this morning, but for the moment it is worth checking out what the official midweek update, and the news of a surprise race leader, did to the bookmakers' odds.
Paddy Power are taking absolutely no chances:
For the first time in a week or so, Ariana Grande is all but odds against, and Ava Max has naturally moved into place as the narrow favourite and is odds-on. Which given the figures yesterday makes perfect sense.
Over on the Betfair Exchange, there's a similar battle of wills taking place:
Ava Max is now also trading at odds-on, yet unlike in a horse race where an odds-on favourite would also be layable at odds-on, the best price you can get to lay her is 2.4. This is because by all visible metrics Ava Max is still behind. Ariana has more Spotify streams and is doing about 550,000 British plays a day on YouTube compared to 350,000 for her rival. I would not be surprised to see Ari close the gap or even move into the lead either today or tomorrow, meaning that the 2.6 on Ariana (even if there's only £20 unmatched) looks something of a steal.