One day in to the sales race, and anyone taking a glance at the live iTunes sales might be forgiven for thinking Britain has gone charity crazy. One-off "all in a good cause" singles from the likes of Ladbaby, Flakefleet Primary, The Fire Tones as well as lower profile offerings from The Phat Chants Podcast and The Rock Choir all invaded the upper end of the sales market en masse the moment midnight on Friday ticked around.
It isn't that there are any more hopeful charity privateers than normal, it is just that as I keep emphasising actual sales of individual tracks are so low that it is a trivial matter to muster some social media support and land yourself a high profile slot on iTunes. We are talking sales in the hundreds rather than the thousands.
The first midweek figures are available, although as usual for a Saturday they are more or less entirely lacking data from the leading streaming sources. With no Apple, Spotify or even YouTube data to bite on, this first bulletin is largely meaningless so it would be misleading to reproduce any of it here in any detail.
What I can tell you though is:
- Despite my wondering just how much of a demand there would be for the Ladbaby single, the social power of a YouTuber should never be underestimated. Front-loaded with pre-orders it may be but the track has still sold enough in one day to at the very least guarantee a Top 100 place on Friday, even if it sells precious few more copies for the rest of the week.
- The new Ariana Grande track imagine is the highest seller so far amongst the "regular" pop singles, at least as far as paid sales are concerned.
After a day stuck, the Spotify chart finally updated so we can see the numbers for Friday, even if they came too late for the midweek charts to have processed them yet.
That's pretty much as you would expect, thank u next more than holding its own against the onslaught of holiday hits. Just bear in mind a) you have to mentally halve the number of the older songs to take their ACR status into account and b) their numbers tend to shoot into the stratosphere at the weekend. Expect Mariah, Wham etc. to be posting numbers north of 800,000 or even higher in 24 hours time. The new Ariana single? Languishing slightly in 11th place with 328,000 streams to its name. Although that still makes it the 4th most popular "normal" and crucially non-ACR track.